L’Oréal underlines travel retail and China commitment with expanded Hainan Expo space
Release time: 2022-03-24 09:05 Source: The Moodie Davitt Report
Powerful French beauty group L’Oréal is the latest big name international brand house to announce its return participation in the second China International Consumer Products Expo (Hainan Expo) to be held in Haikou.
The event, now in its second year, is hosted by the Hainan Provincial Bureau of International Economic Development (Hainan IEDB). The Moodie Davitt Report is working closely with Hainan IEDB and our strategic partner in Hainan, Hainan Hinews Media Co, to provide dedicated coverage leading up to and during the event.
L’Oréal said that its 2022 pavilion will feature its sense of purpose – ‘To create the beauty that moves the world’. To sustain the successful momentum from last year, the group will showcase its portfolio from an expanded 625sq m.
“We see that China is opening its doors wider, and its determination to unleash the potential of the Chinese market by boosting consumption is getting stronger,” commented Fabrice Megarbane, President, L'Oréal North Asia Zone & Chief Executive Officer, L'Oréal China.
“China International Consumer Product Expo is an intersection between the Chinese domestic market and the globalisation of the Chinese economy. By participating in the expo, L’Oréal looks forward to meeting all stakeholders at the Free Trade Port, sharing new Chinese opportunities, and contributing to the global economic recovery as well as the deepening of the economic and trade cooperation between France and China. Let’s create the beauty that moves the world for all consumers.”
Travel retail, so integral to L’Oréal’s success in Hainan, will enjoy a high profile. “We are incredibly pleased to announce our participation once again in the Hainan Expo with the launch of the sense of purpose in travel retail,” said L’Oréal Travel Retail Asia Pacific Managing Director Tao Zhang.
“Taking up an even larger pavilion space this year, we are proud to showcase our unique portfolio of brands in Hainan – a strategic location to the duty free channel. We look forward to further strengthening our relationship with our clients and potential partners in another successful year at the Hainan Expo.”