Hong Kong-based luxury travel retailer DFS Group will take part in the first China International Consumer Products Expo on May 7-10 in Hainan's Haikou.
The news outlet writes with reference to representatives of DFS Group that the company will demonstrate its success in cooperation with international brands at the exhibition. The report states that the retailer's participation in the event shows its interest in the Chinese market, in the construction of the free trade port on Hainan, as well as its intention to promote the development of the island as an international center for tourism and consumption.
DFS Group was founded in 1960 in Hong Kong and is majority owned by the French luxury goods concern LVMH (Louis Vuitton Moet Hennessy). DFS Group network consists of more than 400 stores, including duty free stores at the world's largest airports. They represent the products of over 700 world famous brands.
The total exhibition area will reach 80,000 square meters, of which 60,000 will be occupied by Chinese exhibitors. Among the foreign participants will be such well-known companies as the Japanese Omron, the American Dell and Tesla, the Spanish Osborne and many others. According to the organizers, about 400 brands from 50 countries have confirmed their participation.
The proposal to organize an exhibition was included in Hainan's free trade port program, published on June 1, 2020. On September 20, 2020, the Central Committee of the Chinese Communist Party and the Chinese State Council officially approved its holding. The EXPO is organized by the Chinese Ministry of Commerce and the Hainan government. It will be the first consumer goods exhibition in China.
Switzerland was chosen as the honorary guest of the exhibition. More than 10 countries including Germany, Ireland, France, South Korea and Japan will present their national pavilions. The exposition will be divided into five main sections: fashion, jewelry and diamonds, high-quality food and health products, travel and tourism products, and comprehensive services.