China will kick off a monthlong campaign promoting consumption in May amid efforts to bolsterconsumer spending as the country has effectively brought COVID-19 under control, the Ministry ofCommerce (MOC) said Sunday.

The National Consumption Promotion Month, jointly organized by the MOC and relevantdepartments and localities, will kick off on May 1 and continue for the entire month. It will feature aseries of activities promoting consumption across the country, according to the ministry.

This year marks the 10th anniversary of this event, the MOC said, adding that it has become asignature activity that helps expand domestic demand and spur consumption.

A raft of pro-consumption measures, including coupons and subsidies, will be rolled out during theperiod.

More than 260 e-commerce enterprises will take part in an online shopping festival, providing avariety of goods ranging from clothing, cars to furniture.

As part of the campaign, the first China International Consumer Products Expo, scheduled for May 7to 10 in Haikou, capital of south China's Hainan Province, has so far attracted a total of 648international enterprises and over 800 domestic companies, the MOC said. 

← Back